Different Views of Various Authors on Personal Branding

Various authors have different views on the need for personal branding. However, all of them agree that a personal brand plays the same rolls as any brand does – of differentiating a product, service( or person from other).

Steve Van, author of Get Slightly Famous, points out the following 11 advantages of branding yourself:
1) Differentiate yourself from your competition
2) Position your focused message in the hearts and minds of your target customers
3) Confers ” top of mind ” status
4) Increases authority and credence of decisions
5) Places you in a leadership role
6) Enhances prestige
7) Attracts the right people and opportunities
8) Adds perceived value to what you are saying
9) Earns recognition
10) Associates you with a trend
11) Increases earning potential

Peter Montoya however says that a personal brand does not cover up incompetence and suggests that an individual should develop a Personal Brand:

– when you feel unrecognized for accomplishment
– when others are achieving goals you set for yourself
– when you feel you have gone as far as you can conventionally
– when you want an edge over your competition