How To Create A Personal Brand

Creating personal brands is very much like creating any brand. We must decide the brand elements, give meaning to them, position them, and communicating the meaning and manage it over time. According to marketing agency, DMA Connection, an underlying assumption of personal branding philosophy is that each of us has unique gifts and a distinct purpose in life.

The personal branding pyramid can be shown as follows:

Determine Who You Are

Personal branding is about determining who you are at your core authentic self, rather than inventing a brand that you would like to be perceived as. One’s personal brand emerges from the search for identity and meaning, our of which comes an awareness of personal strengths and talents

Determine What You Do

This reflects the kind of work one wants to do in life. It involves asking oneself-  What do I do that adds remarkable, measurable , distinguished, distinctive value? What do I do that I am most proud of?

Position Yourself

By identifying the qualities that make a person distinctive from his competitors or colleagues, one can create a position for himself? What have I done to make myself stand out? What would my colleagues or my customers say is my greatest and clearest strength?

Manage Your Brand

The key to any personal branding campaign is “word-of-mouth” marketing.” The network of friends, colleagues, clients, and customers is the most important marketing vehicle that a personal brand has got. What they say about the brand is what the market will ultimately gauge as the value of the brand