If you do what you have always done, you will get what you have always gotten
December 12th, 2018
Doing things the same way and expecting different results is silly. Experimentation with new methods is necessary for a business to thrive.
For example, 50 years ago, advertising was mainly done through the print media. Digital media is the “in” thing now, and choosing not to be a part of it puts one at a disadvantage.
