Brand Yourself
How to Gain Recognition, Fame and Influence Through Personal Branding
By Winnie Loo and Steve Wee, Personal Branding Experts
Personal Branding is the buzzword in business these days and Brand Yourself throws light on how to approach the power of Personal Branding effectively and make the most out of it. Chef Wan, Celebrity Chef
What you will learn
Here are some facts about the book
Chapters
Chapter 1
The Brand Called You
Chapter 1
The Brand Called You
- What is Personal Branding?
- Why Should I Care About It?
- What Contributes to A Strong Personal Brand?
- When is the Best Time to Brand Myself?
- How to Create a Blueprint for My Brand Strategy?
Chapter 2
Define Your Brand
Chapter 2
Define Your Brand
- What is Your Goal?
- What are Your Strengths?
- Challenges and Risks of Personal Branding
- Who Are You?
- What Do You Offer?
- Who Are Your Audience?
- Your Brand Identity
- Case Study – Sereen Eng, Owner of Posh! Nail Spa
Chapter 3
Live Your Brand
Chapter 3
Live Your Brand
- Communicate Your Brand Identity
- The Elevator Pitch
- Proofs of Gain
- Writing Your Story
- Writing a Good Story
- Case Study – Carol Lin, Multi-talented Author
Chapter 4
Strategize Your Brand
Chapter 4
Strategize Your Brand
- Don't Jump in without a Plan
- What is Brand Strategy Platform
- Set Your Goals
- Identify Your Core Values
- Find Your Strengths
- Explore Your Personality Attributes
- Discover Your Brand Image
- Write Your Brand Promise
- Case Study – Dr Jenny Liow, Owner of Hotel de Art
Chapter 5
Maximise – Leverage Your Key Resources
Chapter 5
Maximise – Leverage Your Key Resources
- Position within the environment
- Determine Your Position
- Know Your Circles and Connections
- Leverage Who You Know
- Borrowing Fame for Success
- Network Selectively
- Build Reciprocal Relationships
- Importance of Business Cards
- Case Study – Simon Kang, CEO of Suriwong
Chapter 6
Strengthen – Improve and Reinvent Yourself
Chapter 6
Strengthen – Improve and Reinvent Yourself
- Do a Gap Analysis
- Brand Strategy Improvement Plan
- Brand Ecosystem Change
- Tap Into the Power of Social Media
- Brand Yourself in the Age of Neuromarketing
- Case Study, Kent Chua, Co-Founder & CEO of Connexion Group
Get a free chapter
- first step
- second step
Gallery
Package & Pricing
- Paperback
Are you ready to stand out from the competitions?
Frequently asked questions
Who needs Personal Branding?
In today's business world, almost everyone i.e. entrepreneurs, professionals, executives needs Personal Branding.
What are the benefits of branding myself?
There are many significant benefits of branding yourself. Here we would like to name a few:
- Stand out among your competitors
- Be seen as the expert in your area of expertise
- Attract more clients, employees and opportunities
- Create notable reputation and credibility for yourself
What contributes to a strong Personal Brand?
A strong Personal Brand consists of 5 key elements, namely Visual, Substance, Likability, Positioning and Sustainability.
When is the best time to brand myself?
Today, right now, is the very best time to start working on your Personal Brand.
How do I brand myself?
Since creating a strong Personal Brand can be highly effective, hence it takes some thoughts and expertise to ensure the brand created not only reflect your unique brand value but also articulate enough to engage your target audience. It is highly recommended that you engage a Personal Branding Expert to assist you in this.
Authors
WINNIE LOO
Winnie Loo is the founder of a premier hair salon – A Cut Above – and a foremost authority in Personal Branding. The story of A Cut Above is definitely not a trouble-free fairy tale. By always modelling the importance of Personal Branding, she is able to set her company apart from her competitors. Personal Branding has helped her greatly in managing and growing her business, which made her company a cut above the rest!
Today, Winnie Loo is one of the most versatile and innovative women entrepreneurs with 19 salons and counting. To date, she has won numerous prestigious awards under her belt such as The Brand Laureate SMEs Brand Personality Awards 2011, Ernst & Young Woman Entrepreneur of the Year 2010 and many more. Once seen holding a pair of scissors, she is now seen standing on a different platform holding a mic – motivating and transforming lives by sharing her experience!
STEVE WEE
Once an air steward for Singapore Airlines, Steve's turning point in life came when he started to question himself where his true passion lies. That brought to his meeting up with Winnie 2 years ago. Within the short span of 2 years, Winnie has successfully transformed the life of Steve – from nobody to who he is today. Today, Steve's achievements are distinguished and inspiring – he is the founder and CEO of Brand Yourself Agency, running numerous workshops, he created the People's Choice Awards; and his latest project is The Society – an innovative meeting place combining work and play.
Over the years, Steve has inspired and helped individuals, organisations and business leaders to establish successful branding for themselves. In 2015, Steve was nominated for NewMan Creative Pioneer Awards under the Hot Shots category. Today, Steve still continues to inspire people by being a public speaker. He was invited to speak at various platforms such as: National Achievers Congress, Toastmasters Club, Boss Rescue Conference, etc.
Great Contributors
Chef Wan
Celebrity Chef
Personal Branding is the buzzword in business these days and Brand Yourself throws light on how to approach the power of Personal Branding effectively and make the most out
of it.
Rich Tan
Founder of Papparich
Brand Yourself is an invaluable resource for everyone who wants to stand out from the competition by using Personal Branding as a tool. I like the way how Datin Winnie and Steve packed all the resources, practical approach and real life case studies into the book. I would say if you read this book and then take action, expect to see results!
Dato' Sri Jackie Tor
Bio Lubricant international Sdn Bhd
In the fast changing world, having a strong personal branding is one of the most effective ways to stand out from the competition. Winnie and Steve have written the practical guide on how you can bring yourself and your business to a higher level with powerful personal branding.
Dato' Ruby Khong
Philanthropist
If you looking for ways to leave a great impression for yourself and your business, Brand Yourself is the book you should go for. It is a solid guide that offers practical strategies to leverage on the power of personal branding to achieve your goals.
Bryan Loo
Master Franchisor for Chatime for Malaysia
If you are looking for some books to help you for transition, reposition or reboot your business or personal brand, look no further. Winnie and Steve are the brilliant, experienced and effective masters in their craft. They're real insightful, pragmatic and always have your back. Make that lil' investment in you and you will see how your career, your life and your world start to change.
Amber Chia
Principal of Amber Chia Academy
No one knows about crafting a powerful branding more than Winnie and Steve. If you want to know the best way to stand out among the crowd, read Brand Yourself. The book will certainly help you gain more recognition, more fame and more influence through personal branding.
The Ong Brothers
Founders of Architree Design Sdn Bhd
Pick up a copy of Winnie and Steve's new book, Brand Yourself. I promise that you will find some brilliant ideas on how you can put it to use right away to enhance your branding.
Aw Tai Hau
Founder of Pott Glasses
Brand Yourself is an insightful and inspiring book that will give you an innovative approach on what personal branding is all about.
Dr Jenny Liow
Owner of Hotel de Art, Malaysia's First Art-Themed Boutique Hotel
There are dozens of books on personal branding in the market, but Datin Winnie and Steve truly define it. Their 5-step plan shows you how you can stand out with strong personal branding and sustain it.
Jeff Liow
CEO of Shah Alam Tyres & Auto Acc Sdn Bhd
Brand Yourself is a fantastic book! Datin Winnie and Steve have explained the essence of personal branding in a detailed and practical way. Everyone should pick up a copy and read it.