Why is a badminton score by Lee Chong Wei enjoyed more than a badminton score by any other player? Why do media loves to publish Amber Chia and not for any other equally successful supermodel? Does the answer lies only in the talents possessed by these individuals or something beyond that? Do these personalities ” brand” themselves and consciously do or refrain from doing things that affect their brand image?
There are numerous examples of people who have become brands. In Malaysia, numerous names across industry sectors and occupational profiles come to mind including Tony Fernandez, Lim Goh Tong, Chef Wan, Winnie Loo, Lilian Too, Yuna, Lat and so on. In the business arena it is widely accepted fact that dynamic CEOs become intrinsically linked to the companies they represent. ( Eg. Tony Fernandez, Francis Yeoh ). As such it is important not only for a company to brand its offerings but also its people and its leader.
So have you brand yourself yet?