Driven by her conviction for hairstyling, Winnie successfully turned, what was once a little girl’s dream, into a thriving business empire. This petite founder and Chief Creative Director of the famous saloon – A Cut Above, pointed out that it took more than just wielding scissors through sheer work and grit for her to stand out in the industry. Playing the game of Personal Branding was Winnie’s triumph card to blossom in the hair and fashion arena!
With a clear grasp of her branding directions, Winnie found a niche among the elite clients where she can perfectly showcase her talents while offering a never-before premium vanity fair for those who have the cash to spend on luxurious tresses pampering sessions. Adeptly, Winnie identified her clients’ favourite hangouts and cleverly channelled her brand to her target clients by setting up her saloons at premium shopping outlets that are often graced by the elite crowd.
Winnie also actively participates in both local and international fashion weeks, using these shows as platforms to amplify her distinctive styles and perspectives while flaunting her artistic work of art. With consistent collaborations with other hairdressers and fashion designers, Winnie built herself a strong network with the aces in her industry that will, in one way or another, support the well-being of her business.
Besides doing what she loves most – cutting hair, Winnie also dedicates herself to educate young guns and armour them with ample trainings before they set out for the real career challenge. Being a visionary leader, Winnie established Re:Style studios and the X-Cut chain as authentic training grounds for her apprentices to nurture them with the right guidance and opportunities they need to flourish. Her determination and charitable nature has won her numerous prestigious awards that most entrepreneurs could only dream of such as The Brand Laureate SMEs Brand Personality Awards 2011, Ernst & Young Woman Entrepreneur of the Year 2010 and many more.
Despite several hardships and setbacks in the earlier stage of her career, Winnie never once allowed any pessimistic thoughts deter her from achieving her dreams. Her perseverance in her passion for hairdressing explains why Winnie’s brand name shall continue to live on even if she decides to take the backseat in the future.
And just like how she fondly founded the name for her saloon, Winnie’s Personal Branding is truly A Cut Above!