The Blog

Focus on one thing and do it your best. Be niche. Don’t be Jack of all trades, master of none. That will create confusion to your customers. Figure out what your differential in the market is and play up that.

Does your personality reflect the brand you are working to build? It should or you’ll be contradicting yourself and risk sabotaging your brand. “Live out” your brand. Walk the talk. Work to ensure you embody your brand in your everyday interactions.

How do you define your brand? Defining your personal brand is simple. You just have to follow the below steps: How am I unique? How is what I do distinctive? Who is my target audience and why I am the best person to satisfy their needs? Why do I do what I do?

One of the best ways to distinguish yourself from the rest is by telling your brand story. The best brand story often engages your target audience in an irresistible, compelling and provocative way. A good brand story will elevate your status to a level you could never imagine, so make sure it’s a powerful one.  

A good way to create a strong branding is letting others to see you everywhere. Here are some tips on how you can achieve that: billboards, products with your logo on it, custom promotional products, etc. The more they see your brand, the more they will talk about it.