The Blog

In order for others to remember you, be specific. Pick one thing and focus on it, give it your best and be an expert at it. In branding, you certainly don’t want to be a Jack of all trades and master of none.  

If you want to build a sustainable brand, do your homework. You need to know who your target audience is, who your competitors are; then position yourself accordingly so you would have the best competitive advantage.

Often, we see people like to brag about their success and hide away their failures. Yet, have you ever thought how your past experiences can help you craft great stories? It’s alright to bleed a little and always be truthful, it makes you more humane and approachable.  

One of the keys in building a successful branding is to walk the talk. Never try to fake it as people will know. Be honest, that’s the simplest and most effective way to build trust and credibility.  

When obstacles come knock on the door, what do you see – opportunities or challenges? Always remember, obstacles are just opportunities in disguise, they allow you to grow.