The Blog

In an organisation, branding needs to be top-down and inside-out. You know your brand (because you built it), but that’s not enough. It’s important that your team understands your brand too. They need to know and believe in the unique selling point so they can impart the brand message correctly to your clients.

What are you unique characteristics? The one thing that set you apart from the rest – do you know what it is? That’s your unique branding. If you are stuck thinking about it, ask the people around you. After all, branding is what people say about you when you are not in the room.

Humility opens door to more opportunities. Be humble and it will lead you go a long way. Never let ego grows inside you, the last thing you ever wanted is to let ego kills the brand you have built with great effort.

Branding isn’t just about your logo. A brand is so much more than that. Your brand is what you and your company stand for. Your uniqueness, your culture, the value you are bringing to the marketplace, those are the elements of a strong brand. A logo is just a small part that complementing the bigger picture.

One of the best and selfless ways to build your brand is to share your knowledge. Do you know why? First of all, you are helping others. Secondly, by doing so, you prove that you know your stuff and gain exposure. Thirdly, as you are doing it, you continue to perfect your skills.