The Blog

It’s said that clothes make a man. Making an effort to dress up has great impact on how others perceive you. To portray a good image, no matter what you’re wearing, make sure it’s tailored to your size. A person who cares about how he looks will project an image of how he cares about his work.

What it takes to become a successful entrepreneur? Besides having strong hard skills or expertise in a key area that certainly helps, traits such as creativity, ability to face obstacles, social skills to build great team are essential in building a great business.

Sometimes, consumers spend based on recommendations of others. How to ensure others will recommend your brand? It’s your brand promise – how good can you deliver your product / service to your customers? To make a brand promise works, it must convey a compelling benefit, it must be authentic, credible and must be kept every time.

Increasingly, people enjoy watching more than reading. Instead of a brochure, why not produce a signature video that best represents your brand story?

Apple, Nike, Coca-Cola. What do they have in common? They developed relationships. Consumers have become wiser and demanding than ever, it’s not the product they are buying but something they can relate to. That’s why these giants spent great effort in developing products that fed the interests and emotional needs of their target consumers. It’s called emotional branding and often reaps encouraging results.