The Blog

One of the effective ways in defining your brand identity is to describe your brand voice in three words. It’s called The Power of Three. Choose three powerful words that represent your brand the best and define each one further. For example: Creative – think out of the box, innovative, inspiring Passionate – enthusiastic, heartfelt, expressive Authentic – original, genuine, trustworthy  

Elevator pitch or an ice breaker is a short conversation (within an elevator ride as the name suggests), with the hope to lead into a deeper dialogue. Here comes the question: How to craft an interesting and effective Elevator pitch? Here’s some tips: 1. Make them care 2. Make it easy to join 3. Leaving them wanting more 4. Have a call to action 5.

What’s the Vision and Mission of your company? Or you don’t even have one? It’s not just a plaque on the wall. Every company should have a clear, written Vision and Mission Statement. Here’s why: 1. It determines the company’s direction 2. It focuses on the company’s future 3. It provides a guideline for decision making 4. It shapes strategy 5.

Have you ever thought of linking your brand to a good cause? Well, you should. It’s a great way to show your selflessness and goodwill. Find a cause or organisation that can benefit from your expertise, then align your brand with it. A brand with heart is a great brand.

Feels like a wall flower in a strange networking environment? Don’t be. Although not everyone is born to be a socialite, yet networking skills are something you can learned and obtained. Attending classes to learn from expert is one of the effective ways. Oh, and most importantly, to put what you’ve learned into practice.