To develop a personal brand, the best course is to freely share your expertise without expectation of recompense.
Don’t be stingy to share what you know to those who need your knowledge. You’ll never know one of these days the word of mouth from these people might open doors to your success!
A brand is your vision of who you are and what you do for your audience. It is a message that distinguishes you from the competition. It allows your audience to connect with you emotionally and wanting to work with you.
Defining your personal brand is simple. You just have to follow the below steps:
1. How am I unique?
2.
Personal Branding is not rocket science. Yet again it is not something meant to be achieved overnight. Your audience can easily tell apart a sincere and genuine approach from a bogus trying to impress.
If you want to influence people with your values, then you need to walk the talk. To do that, your personal life needs to be in sync with the professional image that you intend to the world.
A truly influential leader does not rule by the power but through compassion instead.
Between those busy hours spent in managing your business, don’t forget to dedicate some time to help those who are in need. What better way to advocate your Personal Brand than to embrace the simple yet rewarding act of sharing?
If you have the knowledge and experience, don’t just keep them to yourself.
Be very careful with what you share online because whatever happens in the virtual world affects your reputation in the real world.
From word choice, pictures to videos; be extra meticulous in the things you share especially on social networks. Do not overlook the painstaking details during selection to avoid jeopardizing your reputation.
Remember social network can be both a friend and a foe.
