The Blog

Unless you have a time machine (that can go backward…one that can go forward won’t be especially useful in this case), today, right now, is the very best time to start working on your personal brand. Whether you realize it or not, you probably already have the beginnings of a personal brand that you’ve been building up since you began your professional career (or very likely, even before that).

Personal branding is not something that you can invest an hour or two in and then never have to think about again. It’s a 24/7, full-time job that takes a lot of attention, tenacity, and cajones to do right. Fortunately, once you get into the habit, it’s something that can fit seamlessly into your life without having to keep it at the forefront of your mind. You will definitely need to take ...

Personal branding means the world to us. We were determined to build a strong personal brand after I resigned from Singapore Airlines. We were really glad that globe-trotting with the airlines had taught me to be well-groomed and had given me the opportunity to widen my perspectives. But still, there were a lot to catch up before I can rightfully call myself a sound personal branding guru. We always picture ...

Creating personal brands is very much like creating any brand. We must decide the brand elements, give meaning to them, position them, and communicating the meaning and manage it over time. According to marketing agency, DMA Connection, an underlying assumption of personal branding philosophy is that each of us has unique gifts and a distinct purpose in life. The personal branding pyramid can be shown as follows: Determine Who You Are Personal ...

In the big picture, the process of developing your own brand is a lot like developing a brand for a product or service. You want to start out by identifying the goals of the branding: what, exactly, do you want to achieve? Who is your audience? What do you want them to think about your brand? What associations would bring the best results? Who and what should you be ...