The Blog

One definition of branding goes something like this: “A brand is the name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers.” Another identifies a brand as “everything associated with the product, including its symbolism and experiences.” This means that branding encompasses the look, feel and utility of the product or service itself, as well as the packaging, advertising, collateral ...

There are many reasons you should want to develop a personal brand. Building a positive reputation (whatever that might mean in your field) can lead to increased word-of-mouth advertising for you and your services. When your reputation spreads and precedes you, it also makes interactions with potential clients that much easier, allowing you to spend less time convincing them to hire you, and more time negotiating the scope of ...

Personal branding is not something that you can invest an hour or two in and then never have to think about again. It’s a 24/7, full-time job that takes a lot of attention, tenacity, and cajones to do right. Fortunately, once you get into the habit, it’s something that can fit seamlessly into your life without having to keep it at the forefront of your mind. You will definitely need ...

Unless you have a time machine (that can go backward…one that can go forward won’t be especially useful in this case), today, right now, is the very best time to start working on your personal brand. Whether you realize it or not, you probably already have the beginnings of a personal brand that you’ve been building up since you began your professional career (or very likely, even before that).

Knowing how to deliver a good presentation is an important skill for everyone, whether they’re still students or the leaders of an organization. The knowledge that an individual possesses doesn’t make a difference if they don’t know how to convey those thoughts concisely. If you are a small business owner, having a superior product is likewise not a guarantee that your business will sell loads of it and be successful ...