Let me show you an example to test the various concepts of personal branding. A survey was conducted with these following 5 questions. I will be choosing Tony Fernandez as he is a hot topic now as he is hosting the reality show Apprentice Asia that is showing in AXN.
What is the first word that comes to your mind when you think of ” airline”?
Who is the first person ...
One of the recent trends in career development has been to build your “personal brand” – those unique traits and talents that make you an attractive candidate for a position. While the idea of personal branding has been around for longer than the internet and social media, both of these forms of electronic communication have only served to intensify it.
Various authors have different views on the need for personal branding. However, all of them agree that a personal brand plays the same rolls as any brand does – of differentiating a product, service( or person from other).
Steve Van, author of Get Slightly Famous, points out the following 11 advantages of branding yourself:
1) Differentiate yourself from your competition
2) Position your focused message in the hearts and minds of your target ...
Why is a badminton score by Lee Chong Wei enjoyed more than a badminton score by any other player? Why do media loves to publish Amber Chia and not for any other equally successful supermodel? Does the answer lies only in the talents possessed by these individuals or something beyond that? Do these personalities ” brand” themselves and consciously do or refrain from doing things that affect their brand image?
