Personal branding is not something that you can invest an hour or two in and
then never have to think about again. It’s a 24/7, full-time job that takes a lot of attention, tenacity, and cajones to do right. Fortunately, once you get into the habit, it’s something that can fit seamlessly into your life without having to keep it at the forefront of your mind.
You will definitely need to take stock of and make changes to your personal and professional lives and likely make some changes to both. There’s no one-size fits all solution, but there are many flexible tips that will be given throughout this ebook for everything from how to deal with a client face-to-face to what you should have in your professional wardrobe. Of course, your online presence is important, too, so that will also be covered in some depth.